As more and more users are moving to search engines to learn information and perform research, understanding your personal or brand’s online reputation is becoming increasingly essential. This means that even a single negative news article can be damaging to both your reputation and your business. To make matters even worse, the negative coverage can rank highly on the first page of Google for a while, even long after the event has passed. News articles can rank highly so easily after their date of publication and stick around the top results for a very long period of time. The main reason why news articles rank so well is because of the websites on which they are published. One of the most prominent Google ranking factors is the number of links that a specific website has. The more links a website has, the better the pages on that site will rank in the search engines.