What is pay-per-click marketing

Pay-per-click advertising offers a range of advantages to businesses. Firstly, it can be used to target specific audiences with precision, so that you’re reaching people who are already interested in your product or service. Secondly, PPC campaigns are easy to measure, and they give you extremely reliable feedback about which campaigns are the most successful. Finally, Pay-per-click (PPC) campaigns can be relatively inexpensive compared to some other methods of online advertising.