WHAT IS R&D IN BUSINESS (RESEARCH & DEVELOPMENT): A COMPREHENSIVE GUIDE

What is R&D in business? R&D in business is the process of creating new products or improving existing ones. This is accomplished through market research and analysis of customer needs.

Businesses use R&D to create new, innovative solutions that address specific problems or needs in the market. In some cases, R&D can also refer to the first stage of product development. Read this guide until the end to get incredible insights into what R&D is in business and what role it plays in offering customers the desired quality and features in products and services.